Alpena Automotive, 2022.

Alpena Automotive brought me on to design packaging for their line of soft goods, including car seat covers.

Figure 1, the goal was to create a modern look that would stand out on shelves while remaining functional for consumers. Each package was designed with a window feature, allowing shoppers to touch and feel the material, bridging the gap between sleek presentation and tactile experience.

Figure 2, Alpena’s sub brand “Hug Buddy”, a phone holder that clamps onto the vents of your vehicle so it can prop your device while you drive, was a great and lovable product and totally functional! This wing panel display was one of the most fun to create while working with Alpena since the partnership with Marvel.

Figure 3, Home Depot requested our team to illustrate a quarter pallet display for one of our seat covers which included the description, value, how many products should fit on each row, and our logo to indicate our branding.

Website:
https://alpena.ca